Online Business Innovation Strategies In Local Communities In Increasing Economic Competitiveness
Abstract
This research investigates the impact of online business innovations on improving the economic competitiveness of local communities. Using a mixed-method approach, data were collected through surveys, interviews, and observations from 50 participants in rural areas. The findings indicate that adopting e-commerce platforms and enhancing digital skills significantly increased market reach and income. The study highlights the role of collaboration between stakeholders in fostering sustainable economic growth.
Keyword: Online business, local community, business innovation, economic competitiveness, community service
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Jl. Lasuloro Raya No.37, Antang, Kec. Manggala, Kota Makassar
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